In July this year, Diana Opoti set out on a campaign featuring unique items by African designers both locally and globally as well as items created through inspiration by the continent. The campaign was named 100 days of African fashion. The aim of the campaign is to create visibility and access to new market audiences for the featured designers. For those who do not know her, Diana Opoti is an African fashion enthusiast, media personality and an advocate for panafricanism.
Each day for 100 days, Diana adorns selected items (clothing and accessories) and presents them in a fashion blogger style across social media platforms in the form of videos, blog posts and social media posts.
Quite a number of pieces from our brand have been featured in the campaign:
Thank you for honouring African fashion Diana. We wish you all the best.
Images courtesy of Diana Opoti’s 100 days of African fashion Facebook page.