Sarah Tongoro

Flash Back Friday - News Alert!

Posted by Mary Bosibori on

Fashion designers know themselves. As many of you, know Adele Dejak recently traveled to South Africa for Sanlam Contemporary Handmade Fair at Hyde Park Corner (Sanlam will be featured in our next blog post).

Tongoro ” We are a 100% Made In Africa label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices.

Our brand focuses on understanding the fashion that our customers want offering playful and unique apparel. By sourcing our materials on the continent and working with local tailors, our long-term goal is to contribute to the development of the retail production in Western Africa, with our first atelier in Dakar, Senegal.”

Adele Dejak has been a virtual friend with Sarah since her brand, Tongoro was founded. For those who don’t know, Sarah Diouf is the Founder and CEO of Tongoro.

While in South Africa for Sanlam Fair, Adele Dejak got a chance to meet Sarah Diouf in person. What immediately captured Adele’s attention in Tongoro dresses is that her collection is not only contemporary but also captures the spirit and essence of Adele’s African Renaissance.

The dresses are hand made in Senegal and they cater to all women as they sophisticated and have bold patterns. After Adele and Sarah met, they immediately bonded and decided to collaborate on an exclusive collection for Adele Dejak, termed ‘Not So Little Black Dress’ giving the ‘Little Black Dress’ a new concept.

Both Adele and Sarah – fashion designers with analogous tastes – share the same aesthetics, and once the designs, patterns and fabric were agreed upon, the process was straightforward.

Later, Adele traveled to Dakar, Senegal where she met Sarah who was kind enough to take her round to various fabric markets. Adele came back to Kenya with the new collection, which was launched at our Village Market Store on 21st December 2017.

The collection consists of resort wear dresses for a fashion designer who is stylish, likes to travel, dress comfortably, and make a statement not forgetting that the dresses compliment Adele’s jewellery, when worn together.




Category_Adele Dejak Lifestyle Category_Inspired By Africa Category_Tongoro Dress Category_Tongoro Studio Category_Uncategorized collaboration Made in Africa Tongoro Tongoro Dresses

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