LoA aims to build an elegant online community that promotes, celebrates and supports the growth of women entrepreneurship on the African continent. Last year, we were thrilled to have been able to attend the Lionesses of Africa annual conference in South Africa. The organization was inspired by the realization that, just as for lionesses in the prides that live and hunt on the plains of Africa, life is tough for women entrepreneurs in this part of the world.
Each day, just as in the prides, these women entrepreneurs battle for recognition, they fight for their futures, they look to gain a share of voice above the noise, and they aim to do all this whilst maintaining personal and business relationships, raising families and creating homes. Lionesses of Africa aims to recognize all those elegant women entrepreneurs in Africa who are an inspiration to us all, those who have made it to the top of their fields and who are shaking up their industries and business sectors.
We appreciate the good work Melanie is doing For women entrepreneurs in Africa.