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Runway Reverence in Fashion Show - Our Grand AFI Finale
Fashion shows are something else. The road to the runway was dippy and bumpy, but seeing the Precious collection walk down that final runway dissipated...
Collection Recollection - #PreciousCollection
Our latest ethical fashion collection has been titled Dhamani, which is the Swahili word for precious. This collection is celebratory – it’s about valuing what...
Road to #AFICapetownFashionWeek - Globe Roundabout Shoot
Every fashion week counts. For this campaign, it was important to situate ourselves. Hell’s Gate gorge and Lake Naivasha served to put our narrative in...
Road to AFI-Capetown Fashion Week - Hell's Gate Gorge Shoot
We have been invited to show at this year’s AFI Fashion Week in capetown. To get a sense of the Adele Dejak brand, AFI commissioned...