Good business through good design: our trip to Design Network Africa

Posted by Mary Bosibori on

DNA exhibition
More from the DNA exhibition

Design Network Africa (DNA) is a 36-month programme, which aims to establish authentic interaction between 28 outstanding design companies throughout the African continent, who produce beautiful, contemporary work. The programme’s aims address a lot of what Adele recently reflected on with regards to the Kenyan fashion industry in particular:

  • “Good Business through Good Design”
  • Job creation.
  • Increase in product ranges, sales and global visibility of member companies.
  • To actively assist with resolving specific problems faced by each member company.
  • Origination of a sustainable network between design companies throughout the African continent.
  • Encouraging mentorship, association and collaboration between the members.

Honoured to be one of the chosen design companies, Adele and Carol travelled to the kick-off workshop and exhibition from 25-27 September. They took several photos, more of which you can view on our Facebook page. The four-day affair consisted of visits to the Arts on Main galleries, Joburg Art Fair, Braamfontein Fringe Fair, galleries and design stores; DNA member presentations and sessions on design, branding and business; a grand gala to launch the Southern Guild Design Foundation and; of course, the DNA exhibition itself. Find out who our fantastic fellow members are.

Adele Dejak African design Braamfontein Fringe Fair business Category_Africa-Forward Category_Our World design Design Network Africa DNA event exhibition Joburg Art Fair South Africa Southern Guild Design Foundation trip workshop

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