AD Blog

Fashion in Kenya: strengths and room for improv...

Today, Adele shares her insider perspective on Kenya’s fashion industry. Strengths Swahili influences Many young people eager to design Few big names so everyone knows who’s who Maasai culture Room...

All tied up

Below are some of our belt designs, captured in a recent photo shoot. For more pictures, check out our Facebook page. Have a fabulous weekend! If you’re in Nairobi, come...

A preview of the Afri Love collection

As mentioned in our recent email update, we’ve been working on an Afri Love collection for months which will be launched on October 2nd, the date of Adele’s mother’s birthday....

Behind the Magik

If you’re not yet subscribed to our mailings then you’ll have missed our latest email, taking you behind the Magik. Not to worry, you can view it here. Don’t forget...

Lamu inspiration

Lamu is one of Adèle’s favourite places and the location of the flagship MagikGrace store. Today, Adèle shares some pictures and some of her best-loved places and things to do...

Patricia necklace giveaway winner

The winner of last month’s giveaway is the lucky Joy Gavriel! Thank you to everybody who subscribed. If you haven’t already, you can subscribe here for a mostly monthly email...