Introducing the first collection of our AD LUX range – Swaady. Coming soon to PURE London

Hold on to your bag straps because you’re about to be introduced to a new, dynamic side to Adele Dejak.

This year, we’re launching our AD LUX range of products and the first collection, Swaady, is here!

Swaady encompasses the African luxury movement – celebrating a rich African heritage while welcoming the African Renaissance.

We’ve taken to the next level, what we already do well. Working, as always, with the best artisans in Uganda and Kenya, Swaady comprises of handmade bags and jewellery, made from horn, recycled aluminium and recycled brass.

We have fantastic collaborators including Salvatore Ferragamo, Abury Berlin, Milan Fashion Week Vogue Talents and Samsung/MBFWA for Amaze Africa.

You may have caught the launch at the Tribal Chic show at Nairobi’s Tribe Hotel. The show was a huge success and many of the pieces were sold out that week!

Fear not for we are now back in stock and, if you happen to be in the UK (or can get there), we will be featuring Swaady at PURE London, from the 9th to the 11th of February. We look forward to seeing you there!