The Iconic Collection is finally ready, and I couldn’t be more thrilled with how everything has come together.
Each handcrafted jewellery piece tells a unique story, and now it’s time to bring that narrative to life through a meticulously planned and conceptualised photo-shoot. This phase is one of the most exciting parts of the creative journey for me—transforming raw ideas into stunning visuals that deeply connect with my audience.
Behind the inspiration
It all begins with a spark of creativity. I start by focusing on the standout designs in the collection—the bold statement necklaces, sculptural rings, and modern earrings that speak most powerfully to the message I want to convey. From there, the concept takes shape: the mood, the energy, the atmosphere. For me, a photo-shoot is about more than just creating beautiful images; it’s about capturing the essence of luxury jewellery that resonates, empowers, and inspires.
Sometimes, this vision materialises as bold, high-impact fashion editorials brimming with drama and flair. Think rock-chic glam or the untamed essence of rock-star energy. For these shoots, confidence is the cornerstone. I want the model to exude unapologetic boldness, channelling a magnetic presence that draws the audience in. Jewellery, after all, is more than an accessory—it’s a statement. It has the power to make you feel seen, powerful, and deeply aligned with your unique identity and aspirations.
When it comes to styling, simplicity takes centre stage. A wardrobe of all-black or all-white serves as the perfect canvas, allowing the handmade jewellery pieces to shine. Every detail is intentional, striking a balance between minimalism and empowerment. The result? Luxury jewellery that doesn’t just stand out but speaks volumes.
Inspiration is everywhere, and I love weaving unique elements into my photo-shoots. For my previous project, I drew from my personal experience as a former taekwondo player. I wanted to infuse the discipline and strength of martial arts with the fluidity and grace of modern dance. Watching the models embody this vision—with every movement balancing power and elegance—was nothing short of incredible. The final images surpassed my expectations and brought the concept to life beautifully.
Bringing such bold visions to reality requires a team of extraordinary collaborators. I’m fortunate to work alongside Kenya’s top makeup artists and hairstylists. Their expertise helps to shape a vibe that perfectly encapsulates the essence of this collection, celebrating the artistry of African-inspired jewellery while maintaining a contemporary edge.
As I reflect on this journey, I’m filled with immense gratitude for the creative process, the talented team, and, most importantly, the opportunity to share these stories with you. I hope you’ve loved the results as much as we do. Stay tuned for the next chapter—there’s always something bigger and more exciting on the horizon.
Thank you for being a part of this journey.
With love,
Adele